Millennial Mindset Media: Finalist For The Top 16 YOBA 2024
Millennial Mindset Media is thrilled to announce that we have been selected as one of
South Africa has a total of 36.54 million internet users and 22 million of those people are active users and consumers of social media. Millennials between the ages of 25 – 34 years are among the largest population of social media users in the country, followed by people between the ages of 18 – 24 years old.
Over the years, we have seen an increase in social media usage not only in South Africa, but the entire continent. YouTube is the second most used social media platform in Africa, with 10.94% of its population actively engaging on the platform from October 2019 until present.
South Africa has seen an increase in the number of YouTube influencers as well as in the number of people consuming YouTube content. Various brands have also started using this form of influencer marketing to tap into their desired audiences. Thato Rampedi is a South African content creator and renowned YouTuber, he is also a final year Industrial Engineering student at the University of Pretoria. Thato Rampedi has been creating content for the past two years and in that short space of time, he has managed to garner a following of over 56 000 subscribers on his YouTube channel, which is considered to be one of the fastest-growing YouTube channels in the country.
His greatest strength as a content creator lies in how he is able to create content that is useful for end-user engagement. His forward-thinking and innovative approach to creating content has helped propel the channel’s growth to this point. Thato Rampedi produces content that varies in style, and he is able to create high quality content across multiple genres.
“I create videos to entertain and play a positive role in my viewers’ lives. My work ranges from fun-energy-filled lifestyle vlogs to sit down videos with my team #TheSitDownZA that touches on a plethora of topics. My main purpose is to entertain, inspire and spark conversations amongst friends and communities. My content has created space for collaborations with brands such as Netflix, Canon, PUBG mobile, Primedia, Vaseline, Warner Music Group, and many others.” – Thato Rampedi
Millennial Mindset Media is thrilled to announce that we have been selected as one of
This year, we did something extraordinary – we opened our offices eKasi. Our
A company dedicated to bridging the gap between brands and their customers has received the
Millennial Mindset Media is a dynamic content platform dedicated to creating impactful, culturally relevant educational media for the township market. We bridge the gap between information and engagement by addressing key topics—such as financial literacy, entrepreneurship, health, and social issues—through relatable storytelling and accessible formats.
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