UI/UX design allows potential customers to emotionally connect with your brand

The attributes of a brand consist of its name, personality, pricing, and visual aspects. UI/UX design has the ability to enhance these aspects, which helps with creating cohesive identities across digital platforms like applications and websites. It also impacts how users relate to brands on an emotional basis, with statistics by Gensler showing that 94% of people are more inclined to engage with and recommend brands that they are emotionally connected with. 

Building trust and brand consistency with UI/UX design

Building brand consistency starts with designing a unique corporate identity that will be a visual representation of what your brand stands for. Your brand’s core values, voice, and aesthetic should remain the same across various platforms and mediums. A consistent and unique identity will also make it easier for people to identify your brand, which promotes brand loyalty and trust.

How UI/UX design increases customer satisfaction

Good UI/UX is key to increasing customer satisfaction. This is done by making applications and websites easy to navigate, which keeps customers engaged, and increases visits and conversions. 

Responsive design is also an important aspect of UI/UX as it ensures that content is able to adapt to different screen sizes and devices. In a digital world where 70% of web traffic comes from mobile users, it’s key for brands to center mobile-friendly designs when creating websites and applications for a high-quality customer experience. 

Good UI/UX design improves website ranking

UI/UX design that’s done effectively can boost your website’s SEO efforts because it affects how your website ranks on search engines by measuring its user engagement metrics. 

The better your UI/UX, the more users are inclined to stay on your website, which increases your brand credibility, retention rate, and SEO rankings. This is because search engines factor in user metrics and web design to determine how useful a webpage is to the average internet user.

At Millennial Mindset Media, we offer UI/UX design for brands to help them build a visual identity that will create trust, increase customer satisfaction, improve website ranking, and more. Find out more about how we can help you position your business as a credible brand within its field by contacting us today.