Millennial Mindset Media: Finalist For The Top 16 YOBA 2024
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LinkedIn is a social media platform that was specifically designed for businesses and professionals to network. With over 830 million users across the globe, it’s also a great platform for entrepreneurs to market their business by building brand awareness and relationships with customers. Here are 5 tips on how you can use LinkedIn to boost your marketing efforts and ultimately connect with brands, professionals and customers that will help your business grow.
One of the most important ways to market yourself on LinkedIn is to create good content that is geared towards your target audience. This includes text, image and most importantly, video content that is posted regularly on your business’ LinkedIn page. You should focus on video content because statistics by Cisco show that online videos make up more than 82% of all consumer traffic.
Be sure to link some of your posts to your website so that you can drive traffic to it and also share posts from your business’ LinkedIn page to your personal one to increase impressions and engagement.
Some people view email marketing as an outdated form of connecting with their target audience but the truth is, email marketing is still relevant, even in 2022. Email marketing offers an average ROI of 4200%, with every $1 spent generating $42.
To build your email list on LinkedIn, create social media posts directing people to your sign up page. You can also message your connections individually and ask them to join your newsletter. Make sure you include the link to your sign up page, emphasise the benefits of them signing up and offer to sign up to their newsletter in return.
Groups that are relevant to your business’ niche can help you learn more about what your audience is looking for. You may even connect with the customers you’re looking to sell your products and services to in LinkedIn groups. Another benefit of these groups is that you can connect with like-minded business owners who may be able to offer advice on how to improve your business.
LinkedIn articles are a good way to market your business on the platform. This is because offering advice positions you as an authority in your field, allowing you to build credibility and trust with your target audience.
Posting regular articles with SEO also helps your business page to be discoverable by Google, which increases your chances of attracting your ideal customer base.
With ad revenue decreasing drastically, many small businesses are looking for alternative ways to reach their target audience. Partnership marketing is an effective way for businesses to reach their customer base because it offers a higher ROI than paid advertising.
To partner up with brands, approach a business in a niche that is the same or similar to yours. Send them a short proposal about how you can work together on a project or campaign for mutual benefit. You’ll be able to tap into their audience and they’ll be able to tap into yours.
With the tips above, you can easily market your small business on LinkedIn and connect with a myriad of professionals and brands that can help you grow.
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