1. How and when did you start this line of work?

I started working in the digital marketing industry in 2017. I have since worked in this industry for a few start-ups. In 2020, when the pandemic hit, I was retrenched. My partner advised me to just venture into business since I have gained a lot of experience over the years. My agency has been growing slowly and I am learning a lot about entrepreneurship through this journey.

2. What is most crucial to you in a business?

The most crucial thing in business is adding value. It is very important for you as a business owner to ensure that whatever you do adds value to your customer. I think that is the only way one can create a successful business and retain customers.

3. How long have you been in this business industry?

Although I have been in the Digital Marketing industry for 6 years, I have been in business for 2 years.

4. What products and services does our business offer?

My business offers social media management, influencer marketing, animation, videography, photography, user interface design, copywriting, brand campaigns, talent management, and digital strategies.

5. What is one of your weaknesses and what are you doing to improve it?

One of my weaknesses is delegation, I want things to be done perfectly and I often find it hard to leave people to complete tasks without me “micromanaging” it. I am now working with freelancers who do their work remotely, this is slowly helping me with my delegation problem.

6. Where do you see yourself in five years?

In the next five years, Millennial Mindset Media will have its offices in Waterkloof, Pretoria – with a couple of employees to manage our many clients. I will be working more on the business instead of in the business.

7. What is your greatest strength?

My greatest strength is my drive to succeed in everything I do. I really work hard and I have a teachable spirit. This allows me to really apply myself when it comes to solving business problems and has helped me grow, produce results, as well as maintain long standing relationships with my clients.

8. Why did you leave your last job?

The pandemic really affected my previous employer which led to me being retrenched.

9. What motivates your work?

I have always been a hard worker and had an intrinsic desire to succeed. On days where I am really demotivated – I just remember where I come from and that I have come too far to give up now.

Another thing that motivates me is being surrounded by hard-workers and people who are just as driven. I also have a really supportive partner and friend who inspire me to keep pushing when the going gets tough.

10. What words of encouragement would you give to young women looking to start their businesses? 

Put yourself out there, work hard, and be confident. It’s definitely not an easy journey, you will fall a few times – you just need to dust yourself and keep going.